Spotlight On | Clucking Crispy
Clucking Crispy - a Brand that Stands Out in a Crowded Market
Within the already crowded fast food market, an opportunity was spotted for something better. Every new business has its challenges, and many of our food and drink label customers will relate to this story. We spoke to Jonas Lodge, Director of Clucking Crispy, about the importance of design for food packaging, new areas for expansion, and his thoughts on working with inkREADible as a printed label supplier. These are his words…
What inspired you to start the business, and what are your biggest challenges so far?
“My inspiration for starting was that the chicken here wasn't very good! The fast-food market has a lot of chicken, but I found most of it tasted very bland, and none of it tasted like it was made fresh. I decided to try my own and see how hard (or easy) it was to make a good fried chicken burger!
“The biggest challenge so far is standing out from the crowd on the delivery apps. My business is delivery only, so there isn't much ability to push the story, ethos and brand through the apps. There are a lot of places to order fried chicken from, and most are more well-known than me!”
How important is packaging and presentation to your brand, and what role do labels play in that?
“Branding for me is very important, I think my logo is very cool and memorable. I want the guest to see the care I took to produce the food when they get it delivered and stand out from the crowd, even though I'm not there to deliver it personally. With the great stickers from inkREADible I can add my logo to plain boxes, and I also seal each bag with my logo sticker instead of the generic delivery app stickers. Also, my kids love them and stick them on everything! “
If you were advising another food entrepreneur just starting out, what would you tell them to look for in a label partner?
“I would advise that you need a good relationship with a label partner and be able to discuss on a personal level what you need from them. You also need to trust that the quality is going to be perfect every time and consistent.”
What’s next for Clucking Awesome and will labels play a part in any upcoming plans?
“I hope my business will continue to grow and part of that growth will be to start selling my sauces and spice mixes through my website. I am looking forward to making some really cool labels for the vessels we choose to sell these items in! Then maybe I can get them into the mainstream markets...My company is Clucking Awesome, and my business is called Clucking Crispy.”
In one sentence, how would you describe what it's been like working with the inkREADible team?
“The team at inkREADible have been really helpful, always quick to respond and supportive where possible as well. As a small startup business, its been really great working with them from the start.”
A Bright Future
With a clear vision plus a printing partner in inkREADible, ensuring his labels are as consistent and high-quality as his food, the future is looking bright for Clucking Crispy.
We are also excited to see and try the line of signature sauces and spice mixes that are on the horizon, promising new avenues for growth and even more opportunities to make a memorable impression with cool custom labels and stickers.
Jonas’ journey proves that with a great product and the right partners, even the most competitive market can be conquered.
Read more about Clucking Crispy here.
To order:
https://www.ubereats.com/store/clucking-crispy/Gtlg2UhNT6aiu9RSTr1fkA?diningMode=DELIVERY
https://deliveroo.co.uk/menu/london/byfleet/clucking-crispy-124-church-road-byfleet
Order your free sample pack
Jonas’ journey with Clucking Crispy shows how the right branding and labels can help a small food business stand out and grow. Order your free sample pack today!
