Gin is taking over!
At the recent Source Trade Show we attended, we couldn’t help but notice the amount of artisan gin producers filling the stands. Of course many who visited the show were interested in how the gin tasted, us, on the other hand, were more interested in the labels they were displaying on their gin bottles.
Sales of UK gin has doubled in value over the last five years and now, with exports, the value sold has broken the £2 billion mark. This is a huge market and with so many gin producers offering us just about every flavour possible to get our juices flowing, how do they stand out from the crowd, in such a competitive market.
Branding is key
Being able to set the tone of your gin and a feel for the producers behind it can be bundled together in to eye catching labels, this is a designers challenge. But how the label is printed also makes a huge difference on the overall look and image you want to portray. This is our challenge, and one we thoroughly enjoy. We are always happy to share our experience and knowledge to ensure your label is given the correct look. Here are a few of the printing methods we offer to our gin producing customers:
On a budget
The most common form of printing is digital printing due to its versatility and reasonable cost. If you are looking for gin labels and are on a tight budget then digital printing can give you all kinds of affects simply through colour.
Digital printing can give a metallic look, especially if coupled with a metallic base material. However, if you are looking for a true metallic shine then combining digital printing with a hot foil process can achieve this.
Having elements of your label more glossy than others can be very eye catching and bring a decorative effect, this process is called Spot UV.
Making elements of your label higher than others, brings texture and makes the label highly visible and elegant, this process is called embossing. Embossing simply raises the image above the rest of the label and can really enhance an intricate design.
Clear labels are very popular and can provide an added dimension to your gin bottles. If you plan to have these labels machine applied, then you need the backing of the label to have a trigger bar printed so that the red eye can detect each label. This is called trigger bar printing.
To find out more about our printing methods, read our blog, We print labels - No jargon zone!
Let us print your gin labels
Whether you are an established gin producer or just starting out, if you have a label design or not, contact us. Our friendly team will be happy to help and guide you through from label design, to choosing a printing method within your budget, to providing you with quality, stylish labels, to help your lovingly distilled gin stand out in their bottles.